The TV Industrial Complex runs on interruptions, subliminals and created desire.
- Unless you pay for a DVR package, you are going to be interrupted by commercials. Most of these things you do not need or even want, but if you surround yourself with them long enough, you will.
- Advertisers sell on scare tactics, sex and FOMO (fear of missing out). They plant a seed in your mind that grows from “I don’t want that, I wish it wasn't presented to me” to “I remember that, this brand is now front-of-mind” to “Oh yeah, I better ask my dealer about those new cars. They’re clearly better, lets get a loan going."
- Take control of your life. You decide what you want, when you want it. Don’t let anyone else (your neighbor the Joneses, TV commercials, etc.) decide what you should spend your resources on.
I can get everything I want from YouTube for free. There are some great content makers out there. Numberphile, Computerphile, sport stuff, TED Talks, Comedy, Music. Why would I pay $30+/month for nothing of interest? (OK, live sports like Green Bay Packer games would be nice, but I just freed up 3 hours every Sunday by catching the highlights instead) Which leads to...
There is not enough of it to watch TV. There are too many cool other things to do, too many side projects (like this!) and better ways of spending time with Sarah than sitting down and tuning out. If we really want to take in a show, YouTube or movies (home, library, Redbox) offer plenty of selection at a better price.
Why get served content that’s not tailored to you, with commercials that aren’t tailored to you, on someone else’s schedule?
Why not choose your content, click past non-relevant commercials and watch on your schedule, for $0/month?
If you have cable and enjoy it and it enhances your life, good for you. Freeing myself from it has been a great decision and it’ll be a long time before I go back.