This is actually a really interesting topic. America is generally materialistic. We like stuff: acquiring, giving and getting. I think there's a strong generational pull from the baby boomers to put an emphasis on gifts (for a variety of reasons).
These are all things Sarah and I were born into (nation and family)... but what do we think of gifts ourselves?
I'm not a big gift person. I never have been and I think that's a product of my nature + my environment. I'd try to make others feel really special, especially on occasions like a birthday or wedding. That's also what I'd rather receive: genuine attention.
With Sarah, I try to do little things that make a big impact in her day. Maybe it's a simple note or dancing with her. I see the way these make her feel. I am also an encourager, which pair's well with her love language "words of affirmation".
I used to look down upon gift givers like they were cheating, trying to buy someone's happiness. Today I try hard not to judge like that anymore. After all, another love language is "Gifts". I've learned to see the genuine joy that gifts giving and receiving brings to their life. They aren't wrong for not sharing my beliefs, and they're especially not broken. Just different.